Excellent help for bloggers wanting to integrate social media. Kaitlyn writes, “Sharing other people’s content means: Establishing yourself as the go-to source for valuable information. Supporting the message of your brand. Showing your followers that you’re listening to influences—and them.”
Everyone’s on social. In fact, 89% of businesses, from personal brands to large corporations, have a social media presence.
But having a social media account doesn’t guarantee success.
Although 77% of people follow at least one brand on social media, 56% of people have unfollowed a brand because of bad writing. In other words, for being too boring or too sales-y.
No brand wants that.
But what does being too boring mean? If you’re doing any of the following, chances are you’re losing your audience’s interest—and follows.
You Only Share Your Content On Social Media
Writing your own content and sharing it is a must for your brand. In turn, sharing other brands’ content is a must for your social media presence.
When you only share your own content, you present your brand as the know-it-all instead of the know-all. Your followers will think that you only want…
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